Google Search Console: AI features
1.57M impressions in Google's generative AI features over 3 months, rising from near zero in late July.
Ahrefs: Microsoft Copilot citations
423.7K citations across Microsoft Copilot and partners in 3 months, with an average of 141 pages cited.
Google Search Console: search results
37.1K clicks and 6.26M impressions over 6 months, average position 7.4.
Ahrefs: search performance
2.4K clicks and 158.2K impressions over 3 months in Ahrefs, with a 1.52% average CTR.
What was done
- Answer-first pages. Each section opens with a short, direct answer, then the detail. This is the format AI Overviews and Copilot quote most easily.
- Sources on every claim. Articles link to the research behind them, mostly PubMed and government sources.
- Expert review. Content reviewed by credentialed professionals, with names and credentials shown on the page.
- Structured data everywhere. Article, FAQ, product and organization schema, plus llms.txt and open access for AI crawlers.
- Consistent publishing. Hundreds of in-depth pages, each targeting a specific question people actually search for.
Every site and market is different, and nobody can promise rankings. What we can promise is that your site gets the same groundwork.